• Business Cameras New-Tech
  • Ava |
  • 01/06/2017.


  • Excellent resolution and picture output
  • Intelligent button and control layout
  • Viewfinder feature


  • Average Autofocus performance
  • Touchscreen sensitivity and functionality could be improved
  • Not so good for motion capture and sport snapshots

Fujifilm’s highly awaited medium format mirrorless camera has finally hit the market. Following Fujifilm’s lifestyle and dedication to providing only the best and finest quality images, the GFX 50s is a mind-blowing impressive camera that promises quality, distinct and beautiful photography. If you happen to be a professional shooter and will not settle for good quality images alone, the Fujifilm GFX 50S might just be the one for you. As always, Fujifilm impresses with this sleek mirrorless camera, however, in one or two aspects there surely can be improvements.

The Fujifilm GFX 50S at a glance

We have a GFX 50S that we have spent some time on, we will now detail and report our findings on aspects such as design, features, image quality and other specs.


Total score


The Fujifilm GFX 50S may be a new product, but it is not quite far from perfection. It offers excellent resolution and dynamic range. The viewfinder also gives it an edge over its competitors. Finally, if you are shooting stills and portraits, this is your camera!

Key hardware specifications and features

• 51.4-MP medium-format sensor

• Fujifilm G-mount

• 60 min-1/4000 sec and 60 min-1/16,000 sec mechanical and electronic shutters respectively

• 117-point contrast-detect AF system

• 3 frame per second (FPS) continuous shooting mode

• Full HD video (available in 30/25/24P)

• 3.2 inches LCD touchscreen

• 0.5 inches, 3.69 million dots OLED viewfinder

• 0.825 Kg (battery and memory card inclusive)


The GFX 50S design matches the build of the X-Pro2 and X-T2. The control buttons are conveniently placed offering precision in control. The handgrip of the camera is made from high quality rubber, allowing the thumb to lie below the rear dial and beside the focus lever. Just by the corner of the thumb rest is a quick menu access button, there is a small customizable function button that you can attach a new role from over 32 settings, we however found that it is best used for its default focus check setting. A viewfinder lies just above the screen and there is also a 1.28-inch LCD monochrome monitor on the top plate.


Fujifilm’s GFX 50S is the pioneer camera in a long range of GFX cameras to come. It has been designed with powerful hardware that are purpose built to achieve nothing but quality. The GFX 50S comes with a 51.4 MP sensor, with a resolution of 8256 x 6192 pixels in a 4:3 aspect ratio. The Pixel pitch in this camera is greater than its Canon EOS 5DS counterparts although they both have slightly equal pixel count. This consequently means the GFX 50S will deliver an awe-striking image and has a wider dynamic range with significantly low noise disturbance even at high sensitivity.

The GFX 50’s G-format sensor is 4x the size of the sensors in other Fujifilm APS-C X series. Another inclusion is the raw format recording that supported at all ISO ranges and an Auto function allowing you to take control and dictate the standard ISO, Low and high ISO limits.

The mirrorless design of the camera comes with a focal plane shutter that can cover 150,000 actuations. The mechanical and electronic shutters are equipped shooting at one four-thousandth of a second and one sixteen-thousandth of a second respectively. The electronic shutter can be used when you desire a faster shooting session than the mechanical shutter can offer. There is also an electronic front-curtain shutter available for use.

We will stick with our opinion as it seems that the GFX 50S design wasn’t streamlined for motion and continuous shooting. At just 3fps, the results we obtained during a continuous shoot didn’t leave much of an impression compared to when it was used to capture stills, portraits and art galleries. The GFX 50S is equipped with the company’s latest processor – Pro imaging engine.

Fujifilm’s GFX 50S has an array of 117 contrast-detect AF points across the frame in a 9 by 13 formation. More accuracy and precision can be added as the camera has an option to swap its 425 contrast-detect points in a 17 by 25 pattern. There is a dedicated focus lever used to highlight and reposition focus points, a function also accessible by tapping the touchscreen.

To confirm our earlier suspicion, we found that the 4K Video mode is absent in this product. Recordings are to be done with the full HD recording feature at 30,25 or 24 fps, and each has a maximum recording duration of thirty minutes.

There is Wi-Fi connectivity and the camera will pair with mobile devices like earlier models. The images will be synced with the mobile phones, but may call for save in lower resolution to maximize space. The images can be saved in a number of formats with three compression levels of JPEG available.

The 0.5 inch, 3.69 million dot electronic viewfinder. Arguably the best feature in the GFX 50S, the viewfinder offers you the ability to view exposure changes live, view framing guidelines and render colour as it would be with a naked eye. This is a definite game changer for exposure-sensitive photographers. The LCD monitor on the top plate can be customized to display status items when the camera is switched off.

Performance and Image Quality

There is so much to say about the Fujifilm GFX 50S’ image performance. The three lenses we received for review were put to test in several locations. Each one providing the perfect blend of light, colour, hue and saturation. It is even more impressive with its outstanding performance in low conditions. With the GFX 50S, you get unbelievable resolution and all round quality as the sensor offers appreciable leverage. The dynamic range is almost perfect providing detail and virtually no noise in the output quality.

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